Our Team

The Good Cedar Foundation’s Team is a collaboration of talented individuals, dedicating their unique personal and professional skill set to the success of The Good Cedar Foundation. Each person involved had a special relationship with Erez and each look forward to carrying out his legacy in such a monumental way.

Ravid Farhi

Ravid Farhi

Chairman

Ravid Farhi is the founder of the Good Cedar Foundation. As an experienced businessman and CEO of Cedar Group Europe Ltd, he offers a plethora of skills that will better the Foundation. Inspired by Erez’s life and battle with cancer and the desire to commemorate his closest friend, The Good Cedar Foundation was born to honour Erez. Ravid’s vision for The Good Cedar Foundation is to help anyone that is affected by cancer, to continue living life to the fullest, improved by the foundations donations, research, treatments and more.

Roei Farhi

Roei Farhi

Managing Director

Roei Farhi is the co-founder and Managing Director of the Good Cedar Foundation.  Roei will be offering his professional experience towards relationship building, such as collaboration with hospitals, research teams and growing the number of international donors. Roei will dedicate his time to raising funds and contributing to growing the company among like minded passionate people. Erez and Roei’s were very close friends, and the Good Cedar Foundation is the perfect way to honor their friendship. Roei is the CEO of Cedar Group LLC, a fundamental donor towards Good Cedar Foundation.

Almog Sabag

Almog Sabag

Donor Relations Manager

Almog has brought his rich experience in management and strategic planning for non governmental organization to Good Cedar since the start and is responsible for donor relations.

Yair Yotvat

Yair Yotvat

Vice Chirman

Yair manages the Good Cedar Foundation fundraising efforts globally. His team work’s diligently to acquire other passionate donors for Good Cedar and are committed to finding unique and creative strategies for allocation donations. Yair is Erez’s younger brother, demonstrating strong commitment to commemorating his dear brother through his efforts to the Good Cedar’s goal of fighting cancer globally.

Gal Einav

Gal Einav

Legal Advisor

Gal studied law at Haifa University school earning his degree and subsequently opened his own law firm. He offers his knowledge to the Good Cedar Foundation’s as legal advisor, responsible for all necessary legal proceeding necessary. Gal and Erez met when they were only children, at age one. They remained lifelong friends and even studied together throughout the years.

Zemer Cohen

Zemer Cohen

Advisor

With over 15 years of management, consulting, sales and fundraising experience, The Good Cedar Foundation will certainly benefit from Zemer’s rich knowledge of the industry, as the foundation’s advisor. Zemer and Erez met when at birth and experienced life together as dear friends.

Tsur Israeli

Tsur Israeli

Treasurer

Tsur has extensive experience managing the finances of prestigious global brands. He will bring his professionalism and expertise in technology as the Good Cedar Foundation’s Treasurer, managing the budgets and all donations to the associations. Tsur is Erez’s cousin.

Ayelet Yotvat

Ayelet Yotvat

Honorary President

Ayelet is Erez’s widow. Erez and Ayelet met in 2009 and married one year later. Together they established a beautiful family with their two children, Gali and Omer. Erez’s was an outstanding father and husband. He always demonstrated important values and showered them with unconditional love. Ayelet continues his vision of kindness, helping others and pure love.

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